In the discussion with the topic “Attracting customers – current solutions and long-term strategies?”, leaders of businesses shared problems in business and sales when people are tightening spending. as well as models to attract and convert potential customers.
On May 26, the Saigon Times Market – Real Estate Club held a discussion with the topic “Attracting customers – current solutions and long-term strategies?”. This is a discussion that follows the topic “Overcoming difficulties – effective solutions” discussed last month.
Here, business leaders shared about the problems encountered in sales work at a time of difficult economic situation, people tightened spending. Leading the talk, Mr. Le Van Vinh, General Director of Levin Decor, Vice President of Saigon Times Real Estate – Market Club, presented “secrets” of models of lead generation, conversion and feed, take care. This is how the business owner concludes after successful research and implementation.
Attracting customers from marketing during austerity is not very effective or if it does, it has to wait a long time. Meanwhile, businesses have to bear additional difficulties such as costly advertising costs, and businesses are in a passive position. Therefore, an effective way is when businesses find customers by themselves. At this time, the business can be proactive, the results are counted immediately, but the company’s personnel have to put more time and effort into it.
Leaders of Levin Decor recommended that it is necessary to nurture relationships, communicate and follow up with potential customers by touchpoints with many forms such as calling, emailing, meeting, direct marketing, etc. Mr. Vinh draws on experience. Experience, each contact needs 36 touches per year to convert into a lead. Each lead takes 19 touches to connect. “It takes a high-value touch like pouring cement to help you strengthen the relationship you just established and open the door for future interactions,” said Vinh.
Appreciating the role of the database, he said that this is one of the effective and sustainable ways. Effective care will help businesses attract new potential customers, repeat customers, or more, business referral opportunities from old customers. In the immediate future, this strategy can be applied immediately, helping businesses overcome the difficult economic storm and save costs.